Also, this aspect increases security threats as customers lose credibility and trust on the popular brands. Having said this, obtaining a branded TLD enhances your site security. First, the fraudster can rarely copy your extension unless you permit them. Also, it is a reassurance to your customers that the information in your site is reliable and genuine.
Again, using your brand as an extension gives the customer confidence that any site carrying your brand extension belongs to you. Hence, they feel safe when transacting on it. As such, it is evidence that branded domains have a significant role in boosting your site security.