Creating a website is not a difficult task. Even people without much knowledge can make a website. However, making a website that search engines will love is a completely different thing. This is where Search Engine Optimization or SEO comes into play.
There are many aspects of SEO that we should take into account when starting a website and one of them is the type of domain extension we should use. What’s worth mentioning is that many people are actually wondering whether domain extensions have an impact on SEO. If you do research on the Internet you will notice that there is different and contradictory information. That’s why we have created this article.
Generally speaking, domain extensions don’t have a direct impact on search engine optimization. As a matter of fact, most experts say that you cannot make difference in SEO simply by selecting a .com domain extension instead of .org or .info. Yet, a huge number of people believe that .com domain extension will help the website rank higher. However, they cannot provide any evidence that their claims or beliefs are true.
In addition, .biz and .net domain extensions can provide the same results. The only reason why so many people believe that these domains are bad for SEO and the overall success of websites is the fact that they are not seen frequently in search engine results. But, the truth is that this belief is the reason why there are not many websites with these extensions. It’s a cycle that no one wants to break.
However, it is good to know that geo-specific domain extensions have a direct impact on SEO. For instance, if your website has a .UK domain extension it will do well for searches that come from the United Kingdom, but it won’t rank high for searches that come from other countries.
Given that we have already mentioned that domain extensions don’t have a direct impact on SEO, is it possible to talk about the best domain extensions for this purpose? The answer is NO. Yet, there is one domain extension that is better than the others and that’s .com. Namely, people are used to this domain and they can easily memorize a website that has a domain extension like this. In addition, it’s a smart move to buy the rest of the domain extensions (they are usually cheap) when you have a domain name in mind. In this way, you can redirect traffic to your main website.
— GeoTargetSEO (@geotargetseo) 1 de agosto de 2017
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