How Do You Sell on Amazon Using Shopify?

Can you sell on Amazon using Shopify? Yes, this is possible, thanks to the integration between Shopify and Amazon marketplace stores. When you make an effort to expand your methods of selling with Shopify, this gives you benefits. Indeed, your sales on Amazon can increase significantly because you will be able to reach a new category of shoppers who were not formerly acquainted with your company. So, what are the benefits of doing this?

The Benefits

  • You will be able to create new listings of the Amazon marketplace. This can be done working directly from Shopify.
  • You will create offers from Shopify directly regardless of category.
  • You can sync images, product, and variants to your Amazon seller account.
  • You can set prices and reserve inventory for Amazon listings.
  • You can reconcile revenue easily from Amazon sales. This is possible using Shopify reports.
  • You can sync inventory with Amazon listings.
  • You can fulfill Amazon orders from Shopify directly.

Process of Selling on Amazon Using Shopify

1. Ensure your store meets minimum requirements

You need to put certain things in place before you start selling on Amazon:
Get an active Shopify account.
Have a history of selling products of a certain category.
List your store prices in USD or CAD.
You shouldn’t be subscribed to the Amazon Fulfillment shipping plan.
NB: You are free to create listings directly on Amazon. You can then link them to the Shopify store to benefit from other advantages of integration. This is referred to as inventory sync.

2. Create a Professional Seller Account

Creating a professional seller account is essential. This is done on the Amazon.com Seller Central. You can add the Amazon sales channel for free. Amazon will, however, charge you slightly less than 40 dollars per month for this account. You should then fill your personal details including your name and email address. Finish by creating an account password.

3. Set-up Processes

When the account is ready, you will need to go through five steps before the set-up process is completed. When the account is ready, find out whether your product categories require Amazon approval. If this is the case, apply immediately.

4. Add Amazon sales channel to Shopify store

It is now time to add the Amazon sales channel to Shopify. Just click the +channel at Shopify. It is located next to the sales channel. After this, click on ‘Add channel’ to confirm. On the final page, click on ‘connect to Amazon.’ Follow the prompts to enable information-sharing between the Amazon seller account and Shopify.

5. Buy UPCs for your products:

You will find that many categories require that sellers use a product identifier. This helps to create new product pages. The pages give listings on the official Amazon website. Most sellers generally use the UPC for the identifier. An error message will typically come if you fail to provide a UPC, ISBN or EAN. To remedy this, add the identifier for the product. This will create a new product page in the catalog of the Amazon.com.
In case you are reselling items, you may find that some already have UPCs. You may use this. GS1 acts as the official supplier of UPC s, just in case you need to buy one for your products. Other sellers of UPCs are also available. In some instances, they could prove to be cheaper. You, however, do not need to buy a UPC if you are already an Amazon registered brand.

6. Make Amazon listings for products

Creating your own product listings from Shopify is possible even if you are not a seller on Amazon or deal with products that are categorized as supported. How do you make such listings?
Start by clicking on Amazon. Navigate to Amazon sales channel that you already installed. Click on ‘create a listing.’ From your Shopify catalog, find the product that you wish to list on Amazon. Then, on the bottom, click on ‘Select product.’ Fill in details to create a listing. You should do this only if a different brand made your product. Click on search to find out if the product is listed on the Amazon marketplace. A list of similar products in Amazon’s catalog will be displayed. If you find a product on the Amazon catalog matching your own, click on ‘Select.’ After this, you will be able to create an offer. This allows you to sell a similar product.
If your product does not match whatever is in the search results, just create a new listing. This can be done regardless of whether you are reselling someone else’s product. When you are done, fill in product details. Finally, click ‘publish’ and the process is complete.

7. Claim Amazon listings in your Store

You are allowed to claim existing listings on Amazon using Shopify especially if you are already a seller on the Amazon marketplace. If you wish to begin selling products on Amazon that are categorized as unsupported, you may create listings in Amazon. After doing this, you can add them to your Shopify store.
From your Amazon listings page in Shopify, all your existing listings in Amazon will be shown. These are listings linked with your Professional Sellers Account. As soon as you find the listings in Amazon that you wish to click, just browse under ‘products.’ Search for the product that you intend to link. After choosing the product, ensure you add the relevant variants.

Conclusion

Selling on Amazon using Shopify is an exciting experience. Your orders in the Amazon marketplace automatically sync on the orders page with Shopify. All fresh orders that you put through on Amazon are marked clearly as ‘Amazon.’ They appear on the orders list. It is excellent that Shopify syncs these orders. These include orders containing products that are not listed through Shopify.
After these, the customers will go on receiving order notifications from Amazon. You will, however, receive notifications from Shopify and Amazon. You are required to fulfill your order using Shopify. Unless you do this, the order cannot be updated in Shopify. Yes, it is possible to sell in the Amazon marketplace using Shopify.